Socialnomics – Why Social Media?

Today, I am attending a great Social Media Marketing Conference produced by Fred Pryor and hosted at the Hilton Garden Inn in Oxnard, CA.  For me,  it is a great refresher course about a very complex process and a reminder of how to use social media appropriately for greater marketing.  It is almost counter intuitive to one directional messages as the social two way aspect creates a more tailored and loyal audience.  This is also a great time to reflect upon my social marketing successes and failures, and to explore the concepts of Socialnomics and the social sales cycle.

One primary goal of social marketing is to find your audience and to create your audience through the social marketing tool.  You want to find/establish an audience that knows, likes, and trusts what you are saying so that when you advertise something your audience knows, likes, and trusts what you are advertising.  You need to be genuine, and you need to create atmosphere of learning, informing, and providing.  It is extremely beneficial also to let others shine.  You don’t have to create all the content.  You can be a collector of recommending content.

Second is to simply watch this video about why this is so import today.  Hey, you may even want to watch it twice.  This video provides some great definition in why this is so important.  It even provides purpose for encouraging your organization to use this process for increasing customers in my case enrollments in distance education.

Thirdly, examine the social sales cycle:  Awareness, Interest, Consideration, Intent, Evaluation, and Purchase.  The cycle gives control to the buyer, and the organization needs to be honest and transparent.  It needs to be personalized.  It needs to be consistent and it needs to communicate to the individual.

Quote: “Any business that you are getting because of price you can lose just as easily because lack of trust, like, or knowledge. How do you get the customer to stay and remain loyal?  In my case how do you retain the enrolled student?”

Fourthly,  Tools are simply that.  Whether you are using a blog, microblog, social message, photo sharing, multimedia sharing, review, or any other social site.  It is a tool.  How you use it is more important.  Twitter, LinkedIn, YouTube, WordPress, Periscope, Digg, Instagram . . . they are just tools.  You want to turn strangers into friends, friends into customers, customers into evangelists.   That is the return on investment.

Breakthrough Treatment Proven to Prolong Life — Futurism

New Advance An international team of researchers has developed and tested a drug on mice to treat Alzheimer’s disease. The results of the testing is very promising, suggesting that not only does the drug mitigate symptoms, but also increases life-span in patients with the debilitating disease. The team’s findings have been published in the Journal of…

via Breakthrough Treatment Proven to Prolong Life — Futurism

Not This Time – Matthew Moore

Some of you know that I am an amateur musician.  I performed my saxophone in many  local venues.  I have always wanted to record, create, edit, and publish music, and I do have a few arrangements on soundcloud.  This is my first solo performance / writing project, and I would appreciate your feedback.  This is not a normal educational technology post although I am using Garage Band to enhance my music abilities.  What a great tool!

How is a kitchen remodel like distance education?

I have to admit that when I came up with this topic that I was thinking it was an interesting title but that it should not take too long to make the connection.  I then said to myself this needs to be about my most recent kitchen remodel and that the readers need to understand that I just remodeled a kitchen at a rental property that was at a distance (some 140 miles away to be exact).  Now, of course, everyone would get it.

Not Quite!

Then I thought explain to them how you remodeled the kitchen without stepping one foot on the property until last Saturday to review the completed work.  Yes, right now they would understand.  Well, OK, I need to explain a little more.

So, during the most recent kitchen remodel, I knew I had one big problem.  Time and Distance.  The costs are real so I started using the Internet for resources.  First stop was Angie’s list where I found a great kitchen remodeling company with good reviews.  I contacted them and asked them to give me a quote.  I compared the quote to other companies, and I decided it was reasonable based upon comparisons over the internet.

Next I had to coordinate and settle upon a contract with the vendor.  The details were discussed, a contract was sent via text, signing occurred, and a four to five week wait was needed while the factory took the measurements and created the counter tops.

Also during that initial contract time I needed to visit Home Depot (one mile away) to pick out the Formica brand counter top number and style as well as sink, faucet and drawer options.  All information was communicated via text images and writings via a smart phone.

Obviously payment plans were easy over the phone and I set up a before, during, and after completed installments.  It was even nice to use the Bank of America 3% back on all purchases credit card.

I then reached out to my tenant to coordinate a convenient time for final measuring and future installation.  The installers waited for the counter tops to be built at the counter top factory then on two quick days (that were clearly communicated to all) it was installed.  During the installation process, I received timely photo updates from my tenant and communicated constantly with both the company and tenant via cell phone and email.

Then just this last Saturday I visited to see a wonderful kitchen remodel that has improved the value of this distant property.

Oh yes, so how is this like distance education?

To me, this series of events is similar to design of a distance education project.  I knew my subject matter ( a kitchen in a house that I have lived in previously for many years ).  I researched a company on a service that provided checks and balances, coordinated a clear project design document, and established a payment plan of checks and balances.  I communicated via email, text messaging, and phone calls with the project manager and the tenant at various phases during the project.  I was involved with the project, but I let experts do their job and gave ownership to key constituents.  I was at a distance so I never met or communicated with the installer but there were checks and balances in place to make sure it was done well (payments, project company, tenant).  Finally, I checked in, and  I followed through on the project.  And Yes, I recorded on iPad video the final project for documentation.

The kitchen is great, and so are distance education projects.  Project based learning really is the way to go to prepare students for a complex world that could easily give them a project that needs to be completed remotely.  Checking in with your students at various stages is extremely key in distance education as it promotes regular and effective contact, insures that students are following the rubric, helps you teach at a distance, and models what distance education is about for your students.   Always create checks and balances in your projects while leaving room for student creativity, engagement, research, and problem solving.

Thanks for listening to my crazy comparisons and as always I appreciate your positive feedback.  I am glad this did not end up the The Goldbergs kitchen remodel!

Student Elections

Thomas Paine; a painting by Auguste Millière (...

Thomas Paine; a painting by Auguste Millière (1880), after an engraving by William Sharp after a portrait by George Romney (1792) (Photo credit: Wikipedia)

I have worked in education for nearly 25 years, and during that time I have worked at several schools across the country.  These schools are located in different states such as Texas, Tennessee, Washington DC, Maryland, New Mexico, and California.  I have also attended schools in West Virginia, North Carolina, and California.  Even though these regions of the country tend to differ in political and educational policies, I have noticed one thing in common with these schools and educational policies when it comes to school elections for students, and I wanted to share a list of rules that most schools use in order to elect their student candidates.  Yes, I think there is something we can learn.

  1. Student candidates are given the same amount time to speak about what they would do to make the school a better place and community.
  2. Student candidates are not allowed to criticize other candidates or name call anyone in the administration, teaching staff, or student body.
  3. All religions, socioeconomic statuses, family styles, and gender identifications will be respected.
  4. Written advertisements are allowed in a certain style and must be posted in only certain areas.  There is a set limit that cannot be exceeded for advertising.  There is a clear limit on advertising that can not be exceeded.
  5. Favors of any kind are not allowed to be granted.  This includes personal favors and any act of giving that appears to be a gift to voters.
  6. The student voters are encouraged to discriminate between the candidates, but the candidates themselves are not allowed to express that opinion and/or difference.  Student voters are allowed to make up their mind for themselves.  They are respected as thinkers.
  7. There is a clear spending limit.  Excessive spending will not be tolerated and the principal will have to step in.  It is a reasonable limit that all candidates can attain at that school. Supplies are given to candidates for advertising.
  8. Student candidates are not allowed to campaign outside of school.
  9. False statements will be investigated by the administration and the teaching staff to clarify for the student body should there be a misunderstanding or teaching moment.

These are simply common sense approaches to elections in schools as per school communities coming together to solve problems with school elections.  We do this out of the love for our children; however, I think out of the love for our country that we could apply some of these rules.  I think that our democracy needs a firmer set of rules to insure a democracy exists for future generations and that the process intelligently elects a future leader.  What I am hearing today in our elections is scary to me, and I believe a press that is afraid to ask everyone one the same types of questions is an irresponsible press, and I also believe that when candidates resort to a senseless approach of name calling and exaggeration of policy that the American public is being manipulated.  And as for advertising, I don’t even know where to begin to discuss the inequity that exists in that “paid for by candidate and friends” time.

I believe that the United States of America is better than this, and I am still searching for common sense in our general elections.  I wonder what Thomas Paine would have written if he were still around.

Creating Unique Project Assignments, Written Prompts, and Long Answer Test Questions

Although I wrote my last thought about creating unique tests per student and discussed how to harness the computer for automatic grading purposes, I firmly believe that those types of assessments are only valuable as formative learning moments when students need to understand basic facts prior to creating higher level thinking assignments or prior to moving to the next level of understanding.  The real observation of a student’s growth is in the project, written response, presentation, and long answer question, and this is why it is so vital to make unique prompts to promote individual responses and not easily copied responses.

Students are going to use the Internet, your textbook, its resources and links, friends, and the library’s resources to search for ideas when they are writing responses so your prompts need to be unique, clear, and scaffold.  For example, I know of a history teacher that writes prompts that put the learner in a time period and place, and he requires the learner to write from the perspective of a normal person during that time period.  I also know of a communications instructor who actually makes students go out into the public with their project and communicate to live audiences.  Both of these projects include clear rubrics to help the learner reach the desired goals of the instructor.

As for math and sciences, I have seen teachers ask students to teach a math problem, and I have watched very interesting descriptions of “my life as a cell”.  Once again projects are written that force unique perspectives from the student with clearly written rubric guidelines for the desired outcomes.  These projects, hence, are difficult to copy.

Many instructors who are new to this type of project creation are concerned about grading.  This is why you must create a rubric for the desired outcome and tailor the project clearly with scaffolding.  Once you create the first one, you will see how easy it is to change the rubric slightly and the project scaffolding slightly from term to term to continue to get unique project submissions.  In conclusion, these projects not only force unique responses, they require a generation to think, to express, to present, to support with fact, and to discern the material.  Isn’t that what we need in today’s world?

 

Online Testing – Generating Unique Tests per Student

Most online learning management systems have quiz creation tools with unique settings on them to insure unique test generations per student; consequently, online teachers can deliver unique instances of their tests or quizzes to their students so that cheating possibilities are limited.  These capabilities are allowing instructors to rethink the test taking time in more traditional settings also and many teachers in hybrid and on campus courses are beginning to set up quizzes and tests for remote test taking too.  If you are planning upon implementing this strategy in your course, make sure that you implement some of the most common settings of your quiz tool in your course management system.

One important feature setting is simply time.  Setting the timer for a student who takes your test is important.  By limiting the time a student may be involved with your test, you are forcing the student to be well prepared with the knowledge prior to taking your test.  Do not be lenient with this time as you can make exceptions for individual needs by allowing special access for an individual or letting another individual retake the test if needed.

Additionally most learning management systems allow you to randomize quiz question answers and quiz question order.  Because these systems just need you to specify a correct answer, you can manipulate the test engine to produce a random order of questions and a random order of question answers per question of an individualized student test.  For example, student A could have question 1 with answer B as correct, but student B would have that same question appear as question 9 with answer C as correct.  The power of computing gets harnessed when these settings are applied, and students will have to concentrate upon their own test and own test answers instead of their friend’s test.

Furthermore most course management system quiz tools are allowing you to take a set of questions from a pool of questions.  Which means that you are able to create unique sets of questions based upon many questions of the same value.  Many teachers are combining textbook questions with their own personalized questions and they are finding that they have too many questions for a test.  Consequently, if valued properly a teacher could have the computer select a set of questions from that pool of questions.  For example, two students could receive different questions or some partially different questions on a test instance that selects ten questions from a pool of twenty questions.

With all of the above solutions applied, you can begin to see how a test could be unique per student.  A student could have a unique set of questions in a unique order with unique answer orders that have to be completed in a limited amount of time.  Thus eliminating reasons for students to even try to collaborate on your exam because there are too many factors that would create false or antiproductive cheating scenarios.  For further information or more detailed examples please feel free to email me directly upon this topic.  I like the way computer science can be applied to test questions, tests, and test settings to create a unique environment that gets graded automatically.

Next time, I will discuss creating unique projects for your students to lower the chances of cheating.  It is all in the language that you use, the expectations that you created, and the objectives of the assignment.