Socialnomics – Why Social Media?

Today, I am attending a great Social Media Marketing Conference produced by Fred Pryor and hosted at the Hilton Garden Inn in Oxnard, CA.  For me,  it is a great refresher course about a very complex process and a reminder of how to use social media appropriately for greater marketing.  It is almost counter intuitive to one directional messages as the social two way aspect creates a more tailored and loyal audience.  This is also a great time to reflect upon my social marketing successes and failures, and to explore the concepts of Socialnomics and the social sales cycle.

One primary goal of social marketing is to find your audience and to create your audience through the social marketing tool.  You want to find/establish an audience that knows, likes, and trusts what you are saying so that when you advertise something your audience knows, likes, and trusts what you are advertising.  You need to be genuine, and you need to create atmosphere of learning, informing, and providing.  It is extremely beneficial also to let others shine.  You don’t have to create all the content.  You can be a collector of recommending content.

Second is to simply watch this video about why this is so import today.  Hey, you may even want to watch it twice.  This video provides some great definition in why this is so important.  It even provides purpose for encouraging your organization to use this process for increasing customers in my case enrollments in distance education.

Thirdly, examine the social sales cycle:  Awareness, Interest, Consideration, Intent, Evaluation, and Purchase.  The cycle gives control to the buyer, and the organization needs to be honest and transparent.  It needs to be personalized.  It needs to be consistent and it needs to communicate to the individual.

Quote: “Any business that you are getting because of price you can lose just as easily because lack of trust, like, or knowledge. How do you get the customer to stay and remain loyal?  In my case how do you retain the enrolled student?”

Fourthly,  Tools are simply that.  Whether you are using a blog, microblog, social message, photo sharing, multimedia sharing, review, or any other social site.  It is a tool.  How you use it is more important.  Twitter, LinkedIn, YouTube, WordPress, Periscope, Digg, Instagram . . . they are just tools.  You want to turn strangers into friends, friends into customers, customers into evangelists.   That is the return on investment.

LGTV 32LD550

This past week my LG TV just froze at the startup screen.  After doing a little research with LG, youtube, and other frustrated customers, I found that the motherboard/circuit board needed repair.  There were various repair shops that wanted my business, but the cost of fixing, the fear of being taken advantage of, and the doubt of extended life were high in my mind.  Consequently, I tried a few things on my own.

The first which seemed logical was to open up the TV and investigate the circuitry.  Now if you have never worked with hardware before then I would not recommend opening up a TV, but because I had some basic experience building a computer and teaching students how to build computers I figured I could at least open it up and look at it.  To my surprise and delight I found that the TV circuit board was in great shape with no signs of burnout.  Consequently, I decided to disconnect all the wires, push a little button that looked like a reset button, and then reconnect the TV.  Upon turning it on again, I realized that did not work.  Sad, angry, and confused, I pushed on.

I kept searching on the web for an answer.  Finally I found what I was looking for at zedic.com ( http://zedic.com/lg-42dl550-fix-repair/ ).  Zedic recommended that baking a board would resolder bad connections.  I thought it was crazy until I read all the responses and researched how other computer hardware gurus had done the same thing with their older motherboards.  It began to make sense as the connections could have cracked or had air pockets.  So as a last resort I reopened the TV, carefully removed the circuit board, wrapped it in tin foil (as not to destroy our oven), baked it following the directions at Zedic, let it cool, inserted it, and then to my surprise everything worked.  I mean it really worked.  I danced, created a rap song, and was able to use my tv again.

Now I don’t know how long it will last, but at least I did not pay an absurd fee to get it repaired and I am extending the value of my original TV which should last longer than four years.  So why am I writing about this on this website called Absolutely Learning?  Well this is exactly the type of learning that needs to happen in our schools.  We need to create problem solving opportunities.  While I am not a fan of LG TV right now for its product, I do think there is something that can be learned in this.  No this is not a good business model, but yes this is a good learning scenario for life.  Absolutely Learning lives on once again.

FAIL SPACE

Wow, as I reflect over the past year, I find that I have missed many goals.  One is obviously that I did not update Zoombla over the winter break, and another is that I have somehow left this blog absent of good thought, advice, and personal experiences.  So why or why not should you continue reading . . . .

Because FAIL SPACE is important.  How we educate today is so dependent upon personalized learning environments where students can create, test, fail, and make better.  There is so much brain research that supports that when we struggle and rebuild we are building skills that are life long learning needs that will help is in any endeavor.  Consequently, we need classrooms that support project based learning, flexible design, group collaboration, making, designing, and presenting.  We need to place process over content, and we will find that students thrive, are more engaged, and take the redesign and editing phase as a game level to do better.  Students actually do like to break something and then figure out how to make it better or design, test it, and fix it.

So yes, I have failed you, my readers, in many ways this past year in the sense of content predictability, and while I have been engaged in large projects such as faculty development, the online educational initiative, student orientations, two learning systems management, and course review, I have failed this blog.  (or have I?)  However, you must also know that in my desire to fix, rebuild, create, and maintain this blog that I have simply written this post with gusto, in a quick manner, and with total belief in the success of FAIL SPACEs for the modern learner and, of course, me.

Webinar for Veteran’s Day Theme

FOR IMMEDIATE RELEASE

edWeb.net to host a webinar with Congressional Medal of Honor Recipient Clint Romesha

PRINCETON, NJ, October 28, 2014 – edWeb.net and the Congressional Medal of Honor Foundation (CMOHF) will present a special live webinar, “Heroism in the War on Terror: An Interview with Clint Romesha, Medal of Honor Recipient,” on Tuesday, Nov. 4 at 1 p.m. Eastern Time.

Teachers are invited to bring their students and their questions as they listen to Medal of Honor Recipient, Clinton L. Romesha, Staff Sergeant Bravo Troop, 3rd Squadron 61st Cavalry Regiment, 4th Brigade Combat Team, 4th Infantry Division.

Staff Sergeant Clint Romesha was awarded the Medal of Honor for his actions in the October 3, 2009 battle at Outpost Keating in the Nuristan Province of Afghanistan. Five years later, in this interview with Medal of Honor Foundation President Ron Rand, Romesha will reflect on that day and the direction his life has taken since.

Now a working civilian, husband, father, and one of the youngest of the 79 living Medal of Honor recipients, Romesha dedicates some of his precious free time to sharing his story with teachers and students. During this webinar, he will take questions from the audience and share his thoughts on his experiences.

To join this important event, teachers can register here. Teachers are encouraged to submit a question from their students for Mr. Romesha.

Lisa Schmucki, the founder and CEO of edWeb.net, commented, “This is a very special honor to host an online community where recipients of the Medal of Honor can speak directly to teachers and students about their experiences and the values of bravery, commitment, and self-sacrifice.”

edWeb.net and the CMOHF have created an online professional learning community that is free and will host webinars and online discussions on the important concepts of courage, commitment, sacrifice, patriotism, integrity and citizenship. The webinars will provide an opportunity for Medal of Honor Recipients to discuss the importance of character and speak directly with teachers and students on their experiences. The webinars will be facilitated by an educator from the Medal of Honor Foundation and will include demonstrations on how to use the curriculum in the classroom.

If you are an educator, join the free learning community, Lessons of Personal Bravery and Self-Sacrifice: The Medal of Honor Character Development Program, to stay informed about upcoming webinars, join in on discussions with peers and experts, and gain access to valuable resources.

For more information, contact: 

Jenifer Morack, Program Development, edWeb.net
609-439-8103 | jenifer@edweb.net

Cathy Metcalf, Vice President, Education, Congressional Medal of Honor Foundation
714-609-4996 | cmetcalf@cmohfoundation.org

Hour of Code

Although I have been busy with a new position in instructional design for online education at a community college, I want to continue to add educational technology posts at this site and keep you posted of great ideas out there.  As a part time developer of educational apps for the iPad and iPhone (iOS platform) and as a coder of Objective C, SpriteKit, Cocoa Touch, and many other Frameworks, it would not have been possible to have released my apps on the App Store at Apple without studying computer programming. There are many applications of computer programming in today’s world as you will see in the video.  I hope this Hour of Code Video inspires you to consider using their materials in your classroom or at the very least to promote these services to your students.

Designing Apps for Education

When I went into the field of educational technology full time, I knew I wanted to create, design, develop, troubleshoot, and release great learning modules for students and modern learners.  This past year I have had the great opportunity to hone my skills in iOS development for the iPad and the Iphone, and with the success of FIND CALCULATE COLOR, I see more apps on the horizon.  ( There is a free version that can be sampled should you want to try it out. )

Creating an App from design to production is a very rewarding experience, and with each new creation I am learning more about the design and development process and how the iOS apps can be harnessed for speed and the ultimate intuitive user experience.  Apple truly has a platform that allows a small business to thrive in a very competitive world or is it?

My apps are truly educationally focused first.  I don’t add Zombie’s for flair, and I try to meet a clear learning objective without trying to teach the entire curriculum.  I think there is much room for great educational apps that can be placed on the iPad growth within our educational systems.  I want to thank you for supporting Absolutely Learning this year.  It has made a world of difference to me and my personal attempt to put a positive stamp on this digital world.

An Instructional Design Specialist

Reflection on Washington DC, adventure no. 27 possibly

 

Each and everyone of us should have the opportunity to visit Washington DC in their lifetime. For me, I have had the opportunity to visit it many times. My wife and son say we need a new family vacation local, and that is in the making for next summer (maybe). For me though, the visit provides a time of reflection so here is a short list of observations, reflections, and opinions for the readers. Some are technical and even educational.

English: Jefferson Memorial in Washington, D. C.1. Thomas Jefferson is and will always be my favorite President. I was glad to find the all so timely and inspirational quote located in the basement of his memorial. “I am not afraid of new inventions or improvements . . . ” –Thomas Jefferson to Robert Fulton, 1810. ME 12:380. There is more to the quote, but he was clearly understanding of technological improvements in society and a great inventor also. Have you ever heard of the copying machine he created?

2. The FDR and the Martin Luther King Memorial also surround that waterfront walk, and they are beautiful, inspirational, and technological wonders. This is a must see for everyone, and I am sure there were some computer aided designs there too as some lines in both memorials are fabulously perfect.

3. My son, Dad, and I visited the Spy museum which is full of great uses of previous technologies. As I watched the cigarette gun, the umbrella dart shooter, the various bugs, and interestingly placed cameras I thought “I am sure students have hats with cameras and pens with microphones that record all sorts of interesting moments in your classrooms today. BE CAREFUL WHAT YOU SAY.”

4. I took a picture that made my son seem taller than the Washington Monument. He sure has grown. I will not place it here as he deserves his privacy; however, if you want to know where to take the picture I will send you the directions.

 

5. Hershey Park which is not too far from Washington DC will provide family fun at the park and cool chocolates at the end of English: Milton S. Hersheythe FREE MUSEUM TOUR. You will also find if you pay attention that he created the Milton Hershey School which is a caring community that opens new doors for children whose families could not otherwise afford it. We need more of this type of education in the United States. We need better public education, and more wealthy people who are willing to invest their earning into making the world a better place.

 

Gulf Coast League OriolesOh well, as the Baltimore Orioles continued to deliver the best baseball I have seen in years at the expense of the local Washington Nationals I figured it was time to leave. I thought DC was still BIRDLAND. O, How the Washington Post has changed!